Awakening heart, spirit and purpose in organisations

Get in the Zone
Contact Us

Client Partners

Case studies

Fonterra

How many people:17,500
Location Based:Worldwide
Core Business:Dairy ingredients and Brands
Setting the scene:Fonterra is New Zealand's largest company and one of the largest Dairy providers in the world. It is responsible for 25% of New Zealand's Exports and 7% of New Zealand's GDP.
What was the issue?

Fonterra had many messages across the business and business units describing vision, strategies and values. They wanted to bring together a single defining purpose and compelling story that would guide the whole company and give direction to the Fonterra Values, Brand and Strategic priorities.

Fonterra was born from 3 fierce competitors and they needed to finalise the unification of the business.

What did we do?
  • Developed a methodology to review and research the various stakeholder perspectives.
  • Trained Fonterra “Future Thinkers” and other key thought leaders on “Appreciative Inquiry” methodology to understand the employee views on Fonterra's.
  • Facilitated the Fonterra Executive team to create the defining core purpose and compelling story of Fonterra
  • Aligned and facilitated a group of strategic “Future Thinkers” and project team to assist the FLT to give input into the Fonterra Vision, values and strategies
  • Developed a process to validate the evolved Fonterra Values that would guide the bringing to life of the compelling story.
  • Facilitated and supported the brand development programme
  • The next step is bringing this all to life and aligning the behaviours, processes and brand to what has been created.
  • What were the results?
  • Created an inspirational core purpose, compelling story in 3 days which was considered to be an exceptional achievement.

Just the beginnings of a iconic New Zealand success story!

Specialised Containers

How many people:350
Location Based:Nationwide New Zealand
Core Business:Repairing and modifying shipping containers
Setting the scene:Blue collar, technical and unskilled workforce.
What was the issue?

Over the years of expansion and growth the company had lost its "mojo".

What did we do?
  • Worked closely with the Directors (including 1:1 coaching) and team development to reignite passion for the business and create alignment.
  • Created a Value-based organisation framework with them to re-discover the MOJO and re-define the business core purpose
  • Developed and facilitated a "Collaborative Leadership programme" for all their senior managers and team leaders
  • Developed and supported a train the trainer model for them to deliver behaviour change workshops to their own people
  • Developed a framework for partnering with their customers
What were the results?
  • Rediscovered the MOJO
  • Decision making in the business was pushed down and people empowered at all levels
  • Significant improvement in revenue and profitability
  • Retention of key clients and customers

Telecom New Zealand

How many people: 3,200 in the Retail Division
Location Based:New Zealand wide
Core Business:Information and Telecommunications
Setting the scene:One of New Zealand's largest companies, Telecom has been separated into 4 distinct business units. Each business unit operating largely independently as part of the New Zealand Governments regulation for "Operational Separation. Telecom Retail is responsible for providing fixed line, mobile and internet services to consumers and the small/medium business market.
What was the issue?
  • The Retail Division has been through a number of “Restructures” and “Rebranding” initiatives each which left the internal culture fragmented, siloed and cynical.
  • They had 3 sets of "brand values" over as many years on their walls and saw them as just another marketing initiative
  • The engagement scores for Telecom had not increased despite several initiates over the previous 3 years and they were looking for a significant change
What did we do?
  • Worked with the Retail Leadership Team to align on a core purpose, strategies and inspiring vision for the division — to unite and drive them
  • Supported the Retail leadership team to identify a core set of behaviours to guide their team and become roles models for the business leadership
  • Worked with a design company and their values output to pull together internally guided values and behaviours
  • Selected and trained a group of "Wayfinders" (internal influencers) to become the guides of the behavioural change programme. Supported these people to become skilled facilitators of change and leadership in the business.
  • Designed and supported the training of over 3000 people in Telecom to become personally aligned and committed to an internally guided set of values and a cooperative style of working together
What were the results?
  • Created an inspirational core purpose and framework to guide the division through a period of 18 months immense change and leadership gaps
  • Overall feedback for every workshop consistently scored 4 out of 5 (outstanding).
  • Created many personal changes and success stories
  • Increase Telecom Retail — Customer operations engagement score significantly.
  • Inspired the "Telecom Group" to adopt a similar framework for the whole of Telecom

Vodafone Egypt

How many people:6,500
Location Based:Centred in Cairo, Egypt, Northern Africa
Setting the scene:Predominantly Muslim culture
What was the issue?
  • Several previously failed attempts to create a unifying culture which had created high levels of cynicism, apathy for change and siloed behaviours
  • This was a very hierarchical and patriarchal business
What did we do?
  • We delivered The Zone VBO programme; which aligned the organisation around vision, purpose, values and strategy
  • We supported the them to create a purpose that has inspired other Egyptian business
  • We trained the leadership teams first – a cascade process to deliberately break down the hierarchical structures and power
  • And through our programmes we developed a common language and behavioural references
  • We developed an internal "Developmental programme" for the change agents who would lead and support the behavioural change and programme initiatives
What were the results?
  • Vodafone Egypt (for it's size) has the #1 employee engagement scores in the Vodafone Group
  • It has become a role model of how to do business in Egypt
  • It is the #1 employer brand of choice
  • There was a significant change gender equality and respect for diversity
  • The numbers of VBO programme change agents to be promoted continue is significant
  • VBO programme proved to be a major employee retention phenomenon. When a 3rd player entrant into the market and Vodafone employees were offered by the competitor up to 3x salary – they choose to stay, stating that it was the VBO programme and culture that was a primary reason to stay

Vodafone Fiji

What was the issue?
  • Business was operating in a number of silos
  • Diverse workforce; 5 different religions and several nationalities
  • No sense of a unified culture or purpose
What did we do?
  • Worked with the Leadership to create a clear vision, purpose and strategies for the business
  • Worked with the business to uncover and create a powerful set of values and behaviours
  • Developed, designed and delivered a "Collaborative Leadership Programme"
  • Developed an internal team of business change champions to deliver on-going workshops/induction
  • Embedded the above into performance management system
What were the results?
  • Transformation in leadership behaviour which reflected in a marked increase in employee engagement
  • It significantly reduced the impact and increased the ability to respond to a new competitor in a previously closed 1 player market
  • Their journey continues

Vodafone Romania

How many people:3,500
Location Based:Based in Bucharest, Romania (7 regional offices)
Setting the scene:We were engaged 1 year post acquisition, market was maturing.
What was the issue?
  • Highly political ex-communist culture with high levels of apathy, suspicion, defeatism and lack of accountability
  • Formed from an ex-communist corrupt society
What did we do?
  • We supported a new CEO (ex financial director) to turn around the business culture through creating a values-based organisation, which emphasised integrity, ethics, personal responsibility and cooperation.
  • We aligned and developed the executive team into a highly unified and high performing team
  • Trained and developed a Team of "Red Hearts" – internal change agents who were a very young team to lead the behavioural change workshops
  • We have designed and facilitated each of the TOP 200, TOP 70 workshop
  • Designed a "Customer Obsession" programme
  • Designed a programme to integrate the Globally directed "Vodafone Way" to the local uniquely defined Romanian culture
What were the results?
  • Significant improvement in the employee engagement scores
  • The CEO was voted the #1 women in business in Romania in 2008
  • Role modeling the way to a more ethical business model in Romania
  • The journey continues

Vodafone Sweden

How many people:1,300
Location Based:Based in 3 locations across Sweden
Setting the scene:The most unionised
What was the issue?
  • Our initial brief was to help the NEW CEO to rejuvenate an underperforming business.
  • Helped the people transition to a new owner
What did we do?
  • We delivered The Zone VBO programme; which aligned the organisation around vision, purpose, values and strategy
  • We integrated the culture and the brand
  • We trained and supported an internal change ambassadors team to facilitate the behavioural change programmes
  • We designed and facilitated a number of executive alignment workshops and partnered with the union representatives
What were the results?
  • Significant increase in employee engagement
  • Improvement in overall performance
  • Smooth transition to new ownership
  • A significant improvement on the price for sale

Vodafone Ghana

How many people:3,200, spread across 12 different regions and 7 different dialects
Location Based:Ghana West Africa
Setting the scene:This was seen as the most significant new acquisition for Vodafone Globally. As it was their entry into African market.
Economy:3rd world
What was the issue?
  • Re-brand and turn around the incumbent, bureaucratic, ex-government Telco into a fast moving dynamic, modern, international brand in 12 weeks!
What did we do?
  • We lead the internal brand integration work-stream to transition the current organisation from the old to the new
  • We trained an internal team of change champions to facilitate over 150 workshop in 3 weeks throughout the country.
  • We project managed the internal engagement launch plan.
What were the results?
  • The fasted internal brand migration in the Vodafone group so far
  • It catapulted Vodafone to be the most well known and competitive total communications company in Ghana.
  • The Change Champions team continues to utilised as an effective channel for change initiatives.

Verge

How many people:17
Location Based:New Zealand Head Office
Core Business:Fashion
Setting the scene:Verge is an iconic New Zealand women's clothing brand. It has grown rapidly over the past 10 years including new NZ and off-shore manufacturing and supplying stores throughout NZ and Australia.
What was the issue?
  • Verge's owners recognised that their business had grown to such a size that they needed to invest in a structure and management that would see them freed up to do what they love and the business continue to prosper.
What did we do?
  • Supported the owners to create a clear plan for their personal and professional future of Verge.
  • Interviewed every team member to understand more about their business and what were the key issues (spoken and not).
  • Facilitated 3 whole company workshops over 1 year to ensure the team was aligned around the new way, created some strong reference points for interacting and providing feedback and tools to manage change.
  • Supported the new management team and structure with 1:1 coaching
What were the results?
  • Verge continues even in a tough economic climate to provide its customers with great styles and is selling more than ever
  • Verge owners are now happier that they and the business have a clear map for the future
  • Verge employees are working better together as one whole team

human

Core Business:Advertising Agency
Location Based:Sydney, Australia
Client's name:Kate Walker; Managing Director
What was your compelling reason for change & what were you trying to achieve?
  • Re-brand and turn around the incumbent, bureaucratic, ex-government Telco into a fast moving dynamic, modern, international brand in 12 weeks!We had a very clear vision of the agency we wanted to create, but it required a radical shift in the way our people behaved with each other, our clients and partners. We needed to create strong alignment amongst our team behind a common purpose as well as give the team the tools to transform the way they approached their work and relationships.
What were you looking for in a change partner and why did you choose The Zone?
  • I had worked with the Zone previously and had seen how powerful an organisation can be if it is inspired and aligned behind a compelling purpose. I had also thoroughly enjoyed the process of working with The Zone — they are smart, challenging and completely real.
What results have been achieved; for the people, for your business and for your customers?
  • The work we have done so far with The Zone has really helped us focus and build our story about who we are and what we're about — whether we're talking to potential clients, or prospective employees or partners, there is a real sense of energy and connection with what we're doing.
  • The work we have done with The Zone has also given our people with new ways to think about & handle challenging situations — we are already seeing significant results in terms of our client relationships as well as the way our people are working together.
Share your most memorable highlights?
  • Following one of our sessions, we had a crisis unfold of the type that usually sends everyone into a spin, and brings out the worst in human behaviour. I watched as the team processed the situation and then made a conscious decision to use what they had just learnt instead of reacting in a negative way — it was so great to see the theory in action!
What are the critical success factors you discovered?
  • 100% commitment and involvement from the senior team — not for one second have any of our team doubted that the leaders of the business are behind what we are doing A clear and inspiring vision